Types of Explainer Videos

explainer video

Looking to promote your business or product? Explainer videos are the way to go!

Explainer videos have been proven to be one of the best and most effective marketing strategies if executed properly. There are many types of explainer videos that you can use to communicate your business ideas or products.

In order to know which type of explainer video is best for you, you must explore all the different kinds of explainer videos and then chose the one that is best suited to your needs.

Here’s all you need to know about the main types of explainer videos:

  • Whiteboard Animation. These type of explainer videos have become increasingly popular. It involves an illusion of illustrations being drawn onto a white board to communicate a story or add visual context. Videos like these are particularly helpful in piquing and retaining interest from beginning to end.
  • 2D Character Animation. This is one of the most broadly used techniques where the animations are all two dimensional. The advantage of using this type of explainer video is that it is very simple and the animations are not too distracting. This approach allows the video to be focused on the message it is trying to convey while giving off a sense of simplicity. This can be particular useful for businesses that are trying to get new people to sign up to their websites and need people to think that it is a rather simple procedure.
  • 3D Animation. This is by far one of the most expensive types of explainer videos to develop, therefore, if you are on a low budget it may not be the right option for you. However, if you do decide to spend the money, it is well worth it. Usually used for commercial purposes, it is a high quality video that can be rotated and zoomed into according to your preferences. An advantage of this is that it allows the viewer to be drawn into the video.
  • Live Action. These videos are those in which cameras are used to record content which is later edited and compiled into a video. An advantage of videos such as these is that it may seem more personal and relatable to the audience. This can be particularly useful for businesses such as shipping companies or online stores that could possibly use the video to show people elements of the warehouses or shipping process to appear reliable.