The Top 3 Types of Explainer Videos that Companies Are Using in 2018

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If you are new to the world of explainer videos, then it can be a difficult job to figure out which style of video is the best one for you. For most people, this task is even more difficult due to the fact that they don’t even know what their choices are, and even we have to admit that complicates things. There are a variety of different types of videos, but only a select few will be beneficial to your business. The whole point of explainers is that you should create a video that will deliver your message in the simplest way possible and that job is even easier once you have the right style of video. To help you narrow down your choices, we have put together three styles of videos that you should consider in 2018.

2D Character animation

This is probably one of the most broadly used techniques, and there is definitely good reasons behind that. This style of video is one in which both the characters and the different scenes are created in a 2D space while using perspective. All of this allows for the creation of illusion and depth in the video. If you are running a B2B or B2C type of business, then this style of animation is great for you because it has a way to evoke emotions in the audience and appeal to them directly. Something else that is awesome about this style of animation is that it makes the video ideal content for people to share with their friends and family after they have seen it themselves.

Whiteboard Animation Videos

This type of explainer videos are also very popular, as well as very recognizable and they are also great for B2B and B2C companies. If you want to dive a bit deeper into a certain product that you are promoting or into a service or some kind of process explanation, then this is definitely a great type of animation to use. The traditional look of the hand holding the pen and drawing with black ink on the whiteboard is something that everyone has seen before. These videos are great if you want to play on the emotional side of the audience and it’s a perfect style for you to use if you want to add some nostalgic elements to it that will make the video even more memorable.

3D Animation

3D animation can really help take any explainer to another level and pretty much anyone can take advantage of this style, as long as you have the money to afford it, of course. This technique gives you pretty much endless opportunities. Mostly, this type of animation is used for commercial purposes and that is because of the high quality and the fact that it can give any video a state-of-the-art feel. Using this type of animation can help bring a lot of attention to your brand no matter what the subject of the video is. It will also give your brand a professional feeling that customers will surely appreciate. With this type of animation you get the ability to zoom into all of the elements as well as rotate them. This is another great thing to have because it gives the viewer the feeling of being immersed into the video and what’s being shown and that means that they will be completely intrigued and interested in what you have to say.

Explainer videos are something that tons of companies have been using for years now and there is absolutely no denying that they definitely work. They have a way of capturing the interest of the any audience and getting them to stay till the end. Hopefully, looking at these three different styles of animations that you can use will make the decision a lot easier for you, and make sure that you do all of the research that you can to make sure that you are choosing the right style. Check out some awesome explainer videos at Square Ship.